by RBA | Apr 30, 2014 | CRM, Marketing |
In part 1 of this article we looked at the goals of Marketing Automation and how we can leverage it to generate awareness of our brands. In part 2, now that the prospects are in your funnel you can see how to leverage marketing automation to move them through each...
by RBA | Apr 15, 2014 | CRM, Marketing |
Marketing Automation is hot right now, finding a place on all the trend charts, and its a buzzword used at all the conferences. Yet with all the coverage, many still look at Marketing Automation as just a fancy name for email marketing. While email is a major...
by RBA | Apr 3, 2014 | Digital Strategy, Marketing |
It’s been an interesting month for campaigns related to health and wellbeing. On the one hand, an almost-accidental social campaign centered on the social sharing of non-makeup “selfies” (with a texted donation to Cancer Research and a nomination for...
