by RBA | Apr 27, 2016 | CRM, Data Management & BI, Digital Strategy, Marketing |
If one thing remains true in business, it’s that customers grow and change and your strategy to deliver experiences to them must also evolve. So, to meet tomorrow’s consumer needs, how do you provide the personalized experiences they will be seeking? The answer lies...
by RBA | Dec 7, 2015 | Design, Digital Experience, Digital Strategy, Marketing, User Experience |
This post covers the topic of digital transformation and how to identify and avoid the “sins,” or mistakes that have plagued different organizations that have either attempted digital initiatives or ignored the need to change in the era of digital business. Digital...
by RBA | Jul 30, 2015 | CRM, Digital Experience, Digital Strategy, Marketing, Mobile |
The customer journey or overall customer experience is a hot topic these days with marketers. Brands are realizing more and more that consumers are in a dominant position during the buying process and that affects how purchases are being made. It’s more...
by RBA | Mar 5, 2015 | CRM, Marketing |
Once you’ve decided that you need a marketing automation solution you have two choices: you can jump right in and starting setting it up and try to figure it out, or you can take a little time and plan the implementation. Most people will agree that taking some...
by RBA | Oct 27, 2014 | Application Development, Cloud, Data Management & BI, Design, Digital Strategy, Infrastructure, Marketing, Portals & Collaboration, User Experience |
In part 1 of this article, I outlined how a data steward – a person who is responsible for data quality and typically not on the IT staff – would create a collection of rules that can be used to automate data cleansing and address verification. In this post, I will...
by RBA | Aug 12, 2014 | Digital Strategy, Marketing |
Not getting the customer insights you need by tracking aggregate visitor data with your web analytics platform? Seeing the data in CRM, but not able to tailor content on the fly? Engagement analytics tracks behavior at the visit level, providing the insight needed to...
