RBA is the only firm who asked us about our platform choices. Not only does RBA understand the latest in digital technology, they actually understand our business and can speak to the strategy and tactics needed to accomplish our business goals.
The RBA team helped Open Systems make decisions on the approach by connecting their team with other marketers, and by sharing recommendations based on industry research. Together, RBA and the Open Systems team created a vision and plan for a completely connected customer experience.
Enlisting the expertise of its User Experience design team, RBA incorporated a seamless UX as part of a complete redesign of Open Systems’ .com website, aligned with its brand and reflecting its position as a market leader.
RBA implemented a new, robust content management system that allowed Open Systems’ marketing team to more easily add content and execute modern marketing tactics and strategies. RBA integrated the site with Microsoft Dynamics CRM to enable the marketing team to easily implement marketing automation activities.