RBA Consulting

A Digital and Technology Consultancy


Red Wing Shoes

A site that combines hardworking functionality with practicality

Red Wing Shoes

RBA worked with Red Wing Shoes to develop their Red Wing Safety site that serves both domestic and international industries needing to purchase comfortable yet durable work boots. The site allows users to browse footwear, compare multiple boots side by side and find a Red Wing Shoes distributor in the area. Site users can also apply a very robust set of filters to the product list, paring it down by the exact footwear properties, technologies and safety standards required for their workforce. Products can be saved to multiple wish lists and managed for future review and purchasing decisions. All of the product data on the site is pulled in from a custom data management system managed by Red Wing administrators.