Meet the Faces Behind Our Success

With a background spanning more than a decade across agency, in-house, and consulting roles, Faith has built her career helping brands find clarity in complexity. She’s led everything from competitive audits to campaign rollouts, GA4 migrations to MarTech evaluations. She does this all with an unwavering focus on aligning digital tactics with real business outcomes.

What sets Faith apart is her ability to connect the dots between vision and execution. She facilitates strategic workshops, architects measurement plans, and digs deep into analytics, all while never losing sight of the human element behind every user interaction. Whether she’s optimizing SEO, overseeing accessibility audits, or mapping out a content strategy, she brings both structure and soul to the process.

Internally, she’s one of the creative forces behind RBA’s own brand presence, infusing fresh ideas into campaigns, messaging, and digital storytelling. She also draws on a background in creative services, giving her a visual edge that keeps her strategies engaging, not just efficient.

Faith is driven by curiosity, grounded in data, and inspired by the impact of meaningful digital experiences. Her favorite challenges? The ones that require both heart and hustle.

Mornings begin in the quiet before the world wakes up. With her favorite Peloton instructor cued up and a strong cup of coffee in hand, Faith slips into her home gym sanctuary. Whether it’s the Bike, the Rower, or the Tread, it’s her time to focus, breathe, and get centered for the day ahead.

Once the workout ends, the pace shifts quickly. Two kids, backpacks, breakfast requests, and last-minute scrambles for lost shoes fill the next stretch. Her husband, just a room away and already deep in engineering mode, is already brewing up Faith’s next cup of coffee as the school morning shuffle kicks into high gear.

Once the kids are out the door and the house settles, it’s time to plug into work. Faith steps into her home office where her favorite office mate, Teddy the goldendoodle, is already snoozing nearby. His dog brother, although equally adorable, is a bit too much for quiet workdays, so he gets the run of the rest of the house. Finally, with a quiet house, she eases into the rhythm of her day.

The hours are filled with a blend of client strategy and internal marketing work. Some moments are spent diving into performance data and competitive analysis. Others are spent brainstorming creative ways to bring a story to life. Whether she’s leading a workshop or mapping out a campaign, Faith is fully in her element, balancing the strategic with the creative.

By early afternoon, she realizes she’s snacked her way through lunch. A few quick bites keep her going as she powers through emails and wraps up project work. The sound of the front door opening and little feet running in from the school bus signals that the end of the workday is near.

Faith closes out her last calls and finishes up the day’s to-dos, then shifts into mom mode. The evening is a whirlwind of cleats, baseball gloves, and sideline cheering. She trades her digital strategy hat for a baseball cap, shouting encouragement from the bleachers and soaking in every wild, wonderful minute of it.

It’s a full day, and somehow, it all fits together just right.