RBA Blog

RBA’s experts. A generous helping of topics on Strategy, Design, and Technology. What’s not to like? Check out our latest posts below.

Are you ready for Google’s Core Web Vitals?

Are you ready for Google’s Core Web Vitals?

Core Web Vitals is a major Google-announced update to their search algorithm. Set to launch sometime in 2021, Core Web Vitals will reward sites with a good user experience and penalize those with a poor one. Take steps now to ensure you’re ready when it launches.

Web accessibility is the new norm

Web accessibility is the new norm

Time to read: About 5-7 minutesIntended for: Anyone in any industry. Accessibility applies to every website on the Internet.Key takeaway: More than 66 million Americans have a diagnosable disability...

Google Analytics: What to do about all that Direct traffic

Google Analytics: What to do about all that Direct traffic

In Google Analytics, did you know direct traffic isn’t really DIRECT traffic? It’s actually unknown traffic. As a marketer, this isn’t helpful for understanding channel attribution. Follow my checklist to increase the amount of known traffic in your Google Analytics views.

10 facts & features about Sitecore 10

10 facts & features about Sitecore 10

Sitecore 10 is here, with a host of new features, updates, improvements, and more. As a Sitecore Platinum Partner, RBA is staying up-to-the-minute so we can advise our clients about potential future upgrades and deployments.

Sitecore Content Hub: What is it?

Sitecore Content Hub: What is it?

In this series I’ll introduce you to Sitecore’s Content Hub and some of the various functionality & features you can expect to see when using Content Hub.