by RBA | Mar 24, 2016 | Application Development, Cloud, Digital Strategy, Digital Workplace, Infrastructure, Mobile, Portals & Collaboration |
I am often amused, and slightly irritated, when I see a news headline, social media comment, or blog post on the success of Healthcare Reform and the Affordable Care Act (ACA) measured as an increased percentage of insured Americans. Another common measurement,...
by RBA | Jul 30, 2015 | CRM, Digital Experience, Digital Strategy, Marketing, Mobile |
The customer journey or overall customer experience is a hot topic these days with marketers. Brands are realizing more and more that consumers are in a dominant position during the buying process and that affects how purchases are being made. It’s more...
by RBA | May 7, 2015 | CRM, Data Management & BI, Design, Digital Experience, Digital Strategy, Marketing, Mobile, Social Enablement |
Validation always feels good! Last week, Microsoft and Adobe announced a strategic partnership “that will redefine how enterprises manage their marketing, sales and services to better engage with customers across all touch points” as stated in their April...
by RBA | Oct 16, 2014 | Design, Digital Strategy, Mobile, User Experience |
I attended the MIMA Summit this week in Minneapolis. It was an energizing day of sessions and keynotes by a who’s who of the digital space today. One thread that seemed to permeate the talks was the concept of “moments.” Moments are those opportunities when you...
by RBA | Sep 3, 2014 | Design, Mobile, User Experience |
Last week at the end of an interview, a candidate asked about my thoughts on flat design. Though unspoken, I think this question typically presumes allegiance to one of two camps. You’re either a flat person or aligned with everything else (and there’s a...
by RBA | Aug 18, 2014 | Mobile, User Experience |
If you are looking at extending an existing application to mobile or from one platform to another, you probably have a lot of competing pressures. Time and cost are high on the list and you can’t be faulted for trying to be quicker and more efficient. But there...
