by RBAMarketing | Aug 29, 2019 | Application Development, CRM, Digital Workplace, User Experience |
When deploying or upgrading a relationship management system, success of the project often hinges on people actually using the system. In fact, according to the February 2016 Forrester report, CRM Success Hinges On Effective Change Management, 46% of those...
by RBAMarketing | Dec 20, 2017 | Application Development, Design, Digital Experience, Digital Strategy, Marketing, Sitecore, User Experience |
One of the most anticipated new features of Sitecore 9 is the new Experience Forms module. It has almost heralded the long-awaited death of Web Forms for Marketers, but feature-parity isn’t quite there yet. That’s why both are still supported for now....
by RBAMarketing | Oct 27, 2017 | Design, Digital Experience, Digital Strategy, Marketing, Project Management, User Experience |
I recently had the pleasure of attending this year’s MIMA Summit in Downtown Minneapolis. The MIMA Summit is the largest gathering of digital creatives, technologists, storytellers, advertisers, marketers, and product strategists in the Midwest. The Summit is full of...
by RBAMarketing | Dec 7, 2015 | Design, Digital Experience, Digital Strategy, Marketing, User Experience |
This post covers the topic of digital transformation and how to identify and avoid the “sins,” or mistakes that have plagued different organizations that have either attempted digital initiatives or ignored the need to change in the era of digital business. Digital...
by RBAMarketing | Oct 9, 2015 | CRM, Digital Experience, Digital Strategy, Marketing, Sitecore, User Experience |
My RBA colleague, David Hake*, and I had the privilege of attending the Sitecore User Group Conference (SUGCON) in New Orleans earlier this month. For an inaugural event, it was pretty amazing what the organizers pulled off. Hats off to Mike Shaw,...
by RBAMarketing | Aug 20, 2015 | Digital Workplace, Portals & Collaboration, Sitecore, User Experience |
This is the last article in the series focusing on Information Architecture. The first article briefly described what Information Architecture (IA) is and the second article in the series touched on why IA is important. Today, I want to provide you with a high level...
