by RBA | Feb 11, 2015 | Digital Strategy |
Last month, RBA had the opportunity to host James McCormick, a Senior Analyst with Forrester, in a webinar focused on Digital Intelligence. I had the opportunity to join the webinar to share some of my perspective on Digital Intelligence, as well as trends that...
by RBA | Aug 12, 2014 | Digital Strategy, Marketing |
Not getting the customer insights you need by tracking aggregate visitor data with your web analytics platform? Seeing the data in CRM, but not able to tailor content on the fly? Engagement analytics tracks behavior at the visit level, providing the insight needed to...
