Caleres Scales Digital Commerce with Sitecore-Powered Innovation
Service
Digital Experience, Software Engineering, Cloud Infrastructure
Industry
Retail & Consumer Goods
Platform
Sitecore, Microsoft Azure
Key Terms
Sitecore SXA, Personalization, PIM, Azure PaaS, Multi-Brand Commerce, eCommerce Strategy
Quick Snapshot
Driving digital growth by unifying eCommerce experiences through Sitecore.
Challenge
Caleres was using a custom CMS and legacy commerce platform that demanded significant IT involvement for even minor changes. This slowed down their ability to launch campaigns and adapt quickly to consumer demand. The challenge was to modernize their eCommerce approach while enabling agility across marketing, merchandising, and brand teams.
Solution
RBA partnered with Caleres to plan and deliver a scalable digital commerce ecosystem on Sitecore Experience Commerce. The solution included dedicated workstreams for storefront development, platform integration, and core commerce functionality. Leveraging Azure PaaS, we implemented a highly performant, low-maintenance system that enabled marketing to lead digital efforts with speed and autonomy.
Impact
Caleres’ new digital platform now handles over 200 million pageviews monthly, even during holiday peaks, with seamless scaling. Their marketing and brand teams gained the ability to launch experiences quickly and personalize content based on personas. The modern infrastructure reduced IT overhead, allowing teams to focus on strategy, creativity, and driving growth.
“RBA is an instrumental partner for Caleres in our journey as we transform our digital business. Our opportunity in the market is continued growth in our digital channels and being world class story tellers. RBA is at the forefront of making this possible for us.”
Process
RBA applied a structured delivery model centered on strategy, co-development, and agile integration. Our teams aligned workstreams for design, development, and infrastructure. Working collaboratively with Caleres, we provided enablement across teams and created a future-ready commerce environment that could grow with the brand portfolio.
Multi-Brand Commerce Strategy
Digital Infrastructure on Azure
Personalization Roadmap Development
Agile Co-Delivery
PIM Integration
Performance Optimization
CMS Modernization
Cloud-Native Architecture
Solution
To support Caleres’ ambitious digital goals, RBA replaced their aging platform with Sitecore Experience Commerce hosted on Azure. We architected the solution using Sitecore Experience Accelerator (SXA) to enable rapid development and reusable components across 15+ distinct brand sites. This empowered Caleres to unify their customer experiences while maintaining the unique identity of each brand.
RBA also helped design a future-focused personalization roadmap based on Caleres’ marketing personas, enabling tailored messaging for different customer segments like deal-seekers, trendsetters, and seasonal shoppers. We integrated the platform with their internal Product Information Management (PIM) and fulfillment systems, ensuring accurate data flow and efficient order handling across the digital ecosystem.
Unified Customer Experiences Across Multiple Consumer Brands
Sitecore Experience Commerce Platform
Cloud Infrastructure & PaaS
Services
RBA’s partnership with Caleres focused on delivering three of our core services: digital experience transformation, software engineering, and cloud infrastructure modernization. By blending strategy, design, and technology, we helped Caleres evolve their customer-facing platforms while also improving internal agility and operational efficiency.
This solution was grounded in the delivery of a unified commerce ecosystem that scaled across multiple consumer brands. We brought in personalization strategy, system integration, and cloud-native infrastructure to build a flexible foundation that empowers Caleres to innovate long-term in a highly competitive retail landscape.
Digital Commerce
Enterprise-scale eCommerce across 15+ consumer brands
Design & Strategy
Personalized journeys based on buyer personas
Cloud Infrastructure
Scalable Azure PaaS with high seasonal resilience
Software Engineering
Modular builds using Sitecore Experience Accelerator
System Integration
Real-time connections to PIM and order systems
Agile Co-Delivery
Cross-functional collaboration with internal teams
CMS Modernization
Replacing legacy platforms for content agility
Performance Optimization
Designed for peak traffic and fast load times
Impact
Caleres now operates a robust, scalable digital commerce platform that supports millions of users monthly without added IT strain. Marketing teams can launch seasonal and promotional campaigns with speed and precision, thanks to a modular content system and real-time personalization. RBA’s modernized infrastructure and integrated approach helped Caleres shift from maintenance mode to digital growth mode.
200m+
pageviews/month with reliable uptime
25%
improved conversion rates
The integration of Azure PaaS and Sitecore Experience Commerce created a flexible, reliable foundation that adapts to business needs and market shifts. Internal teams gained confidence and autonomy through hands-on collaboration and enablement. The solution also empowered leadership to make data-informed decisions and deliver consistent, branded experiences at scale.
Ultimately, the Caleres project demonstrates how modern digital commerce requires more than just technology—it demands the strategic alignment of systems, people, and processes. RBA’s holistic delivery helped transform how Caleres connects with customers, manages operations, and grows across digital channels.
Similar Engagements
At RBA, we partner with leading retail and consumer brands to modernize their digital ecosystems and elevate how they connect with today’s shoppers. Whether it’s building flexible commerce platforms, streamlining omnichannel fulfillment, or designing personalized digital experiences, we help retail businesses meet the expectations of increasingly savvy consumers while preparing for what’s next.
Our work often involves unifying complex brand portfolios, reducing technical debt, and delivering scalable cloud solutions that adapt to peak traffic and fast-changing market demands. From mid-size companies to enterprise retailers, RBA brings together strategy, design, and technology to drive measurable growth across digital channels.
Digital Commerce Across a Brand Portfolio
Caleres needed a unified commerce solution to support over 15 distinct brands under one high-performing platform. RBA implemented a Sitecore-based architecture that allows each brand to operate independently while benefiting from shared infrastructure and streamlined operations.
Marketing Through Personalization & Agility
Marketing and merchandising teams at Caleres gained the ability to move quickly and strategically. With persona-based personalization and a modular content system, teams can now launch seasonal campaigns, promotions, and new product lines without IT bottlenecks.
Modern Cloud Architecture Built for Performance
RBA leveraged Microsoft Azure’s PaaS capabilities to deliver a resilient, scalable platform that handles over 200 million pageviews per month. The result is a future-ready foundation that ensures optimal performance during peak traffic periods and reduces operational overhead.