RBA employed a structured and user-focused process to create a transformative digital platform for Edina Realty. The journey began with the creation of interactive prototypes and conducting user testing sessions, including usability focus groups, to gather essential feedback from both stakeholders and end users. This ensured the design was rooted in real-world needs and preferences.

The team then implemented a responsive, mobile-first design, delivering a seamless experience across all devices while improving operational efficiency by eliminating the need for a separate mobile site. To enhance personalization, the platform was integrated with a digital marketing system and Dynamics CRM, allowing users to save searches and favorite properties while receiving tailored notifications about updates and new listings.

RBA also designed the solution with scalability and reliability in mind, leveraging Microsoft Azure to build a cloud-based platform-as-a-service (PaaS) capable of adapting to the seasonality of the real estate market and Edina Realty’s business growth. After the site launched, RBA provided ongoing managed services, including 24/7 support and service-level agreements (SLAs), to maintain the platform’s performance and support continuous enhancements. This comprehensive process ensured the creation of a cutting-edge, user-centric solution tailored to Edina Realty’s needs.

Personalization

To address Edina Realty’s challenges, RBA crafted a comprehensive solution that balanced cutting-edge technology with user-centric design. The process began with prototyping and usability testing, gathering insights from both stakeholders and users to ensure the platform met real-world needs. RBA then implemented a responsive, mobile-first design, prioritizing accessibility across devices to meet the demands of modern web users while streamlining operations by consolidating the desktop and mobile experiences. Personalization was a key focus, achieved through the integration of a digital marketing platform and Dynamics CRM, enabling tailored user experiences such as saved searches and custom property updates. The platform was built on Microsoft Azure, leveraging the flexibility and scalability of a platform-as-a-service (PaaS) model to handle seasonal market fluctuations and future growth. Beyond development, RBA provided ongoing managed services, including round-the-clock support and service-level agreements (SLAs), ensuring platform reliability and continuous improvement. This holistic approach delivered a robust, scalable, and personalized digital experience that empowers Edina Realty to exceed customer expectations and drive engagement.

Interactive Wireframe

Azure Cloud Platform

RBA delivered a wide array of services to ensure the success of Edina Realty’s digital transformation, focusing on every aspect of the platform’s development and maintenance. At the outset, RBA created interactive prototypes and conducted usability testing, including focus groups, to collect critical feedback and refine the platform’s design. The implementation of responsive, mobile-first design was a cornerstone of the project, ensuring users could seamlessly access the site from any device while streamlining operations by eliminating the need for a separate mobile site. Personalization played a key role in enhancing user engagement, achieved through the integration of a digital marketing platform and Dynamics CRM, which allowed users to save favorite properties and searches and receive tailored notifications.

On the technical side, RBA built the solution on Microsoft Azure, utilizing platform-as-a-service (PaaS) features to ensure scalability, reliability, and the ability to accommodate seasonal fluctuations in real estate demand. Post-launch, RBA provided managed services to support ongoing platform performance, including 24/7 monitoring, troubleshooting, and updates backed by service-level agreements (SLAs). These services ensured the platform remained secure, efficient, and ready for future enhancements. Through this comprehensive suite of offerings, RBA not only delivered a state-of-the-art digital platform but also provided the tools and support Edina Realty needed to continue evolving and meeting customer demands.

The collaboration between RBA and Edina Realty resulted in a transformative impact on the client’s digital capabilities, significantly enhancing their ability to serve customers and agents. By transitioning to a modern, scalable platform, Edina Realty achieved a seamless, mobile-first experience that resonated with contemporary web users. This improved user engagement, as evidenced by the platform handling over 500,000 property searches per day and generating 250,000 daily page views. Additionally, the system supports 250,000 active property listings, searchable across 100 fields, empowering users to find homes that perfectly meet their needs.

250k

Page views per day

The integration of personalization features, such as saved searches and custom property updates, has deepened customer engagement and satisfaction. These improvements have allowed Edina Realty not only to retain its loyal customer base but also to attract new users, boosting its competitive edge in the real estate market. With the support of RBA’s managed services, including 24/7 monitoring and ongoing feature development, the platform continues to evolve, ensuring reliability and relevance in a rapidly changing digital landscape. This success underscores the transformative power of combining user-centric design with cutting-edge technology to deliver a truly impactful solution.