
Improving sales efficiency with Dynamics 365
Service
CRM, Data and Analytics
Industry
Industrial & Construction
Platform
Dynamics 365, SharePoint, PowerBI
Key Terms
Workflow Automation, Data Visualization
Quick Snapshot
Improving customer visibility and sales orchestration

Challenge
Fastenal, a global supplier of tools and supplies, faced significant challenges in managing its national sales operations. With a distributed sales team, they struggled to gain real-time visibility into their sales pipeline and opportunities across regions. Additionally, there was a need to improve the orchestration of sales pursuits and prioritize efforts effectively, which was hindered by manual processes and siloed data.
Solution
Fastenal partnered with RBA to design and deploy a tailored Microsoft Dynamics 365 solution to address these challenges. RBA implemented workflow automation to streamline critical sales processes, ensuring efficiency and accountability across the distributed team. The solution also integrated Dynamics 365 with Fastenal’s existing SharePoint implementation, enabling seamless document storage and retrieval directly linked to CRM records. To enhance data-driven decision-making, RBA leveraged Power BI for advanced data visualization, providing clear insights into sales performance and opportunities.
Impact
By implementing the Dynamics 365 solution, Fastenal transformed its sales operations. The automated workflows improved efficiency, reduced manual effort, and enhanced team accountability. SharePoint integration streamlined document management, saving time and increasing productivity. With Power BI, Fastenal gained actionable insights, enabling better visibility and strategic decision-making. As a result, the company enhanced its sales orchestration, improved customer visibility, and empowered its sales team to prioritize opportunities effectively, driving growth and operational excellence.
Process
RBA approached Fastenal’s challenges with a collaborative and methodical process to ensure the successful implementation of the Dynamics 365 solution. We began by conducting discovery sessions with key stakeholders to understand their sales workflows, pain points, and goals. Using these insights, we configured Dynamics 365 to meet Fastenal’s unique needs, customizing workflows to automate repetitive tasks and ensure alignment across the distributed sales team. To enhance integration and data accessibility, we connected Dynamics 365 with Fastenal’s existing SharePoint system, enabling seamless document management linked to CRM records. Finally, we incorporated Power BI to deliver powerful data visualization, providing stakeholders at all levels with clear, actionable insights. Throughout the process, RBA worked closely with Fastenal, ensuring alignment, smooth deployment, and user adoption of the new solution.

Workflow Automation

SharePoint Integration

Data Visualization
Solution
RBA partnered with Fastenal to design and implement a comprehensive Microsoft Dynamics 365 solution that transformed their sales operations. By automating key workflows, integrating Dynamics 365 with SharePoint for seamless document management, and leveraging Power BI for advanced data visualization, RBA addressed Fastenal’s challenges of customer visibility and sales orchestration. The tailored solution provided the distributed sales team with real-time insights, improved efficiency, and streamlined processes, enabling better prioritization of opportunities and more strategic decision-making. This integrated, cloud-based platform now supports Fastenal’s continued growth and operational excellence on a national scale.

Dynamics 365 Platform
Services
RBA delivered a suite of services to help Fastenal modernize its sales operations and overcome key challenges. Our team implemented and configured Microsoft Dynamics 365 as the foundation for Fastenal’s customer relationship management (CRM) needs, tailoring the platform to their unique business requirements. We developed workflow automation solutions to streamline key sales processes, reducing manual effort and ensuring consistent execution across their distributed sales team. To enhance collaboration and document management, we integrated Dynamics 365 with Fastenal’s existing SharePoint system, enabling seamless linking of documents to CRM records for improved accessibility and organization. Additionally, we leveraged Power BI to create impactful data visualization tools, giving Fastenal real-time insights into their pipeline, customer data, and sales performance. Each service was designed to enhance operational efficiency, improve visibility, and support data-driven decision-making across the organization.
Impact
The solution implemented by RBA had a transformative impact on Fastenal’s sales operations. By automating workflows, the company significantly reduced manual effort, increased operational efficiency, and improved accountability across its distributed sales team. The integration with SharePoint streamlined document management, allowing teams to quickly access and associate relevant records, saving time and enhancing collaboration. Power BI’s advanced data visualization capabilities provided Fastenal with clear, actionable insights into sales performance and customer data, empowering leadership and team members at all levels to make informed decisions. With real-time visibility into the sales pipeline and improved orchestration of pursuits, Fastenal enhanced its ability to prioritize opportunities, strengthen customer relationships, and drive strategic growth, positioning the company for long-term success.