Strengthening Access to Healthy Fruits and Vegetables
Service
Digital Experience
Industry
Public Sector
Platform
Umbraco
Key Terms
Digital Strategy, Content Management, UX, Data Integration and Reporting
Quick Snapshot
A Website and Portal to Connect Grantees to Funding
Challenge
GSCN had been using a collection of disconnected tools to manage information and content about their program and members. This led to challenges with data management, consistency, reporting, security, and information availability for users.
Solution
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Impact
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“The redesigned, public-facing website and secure portal lay an important technical foundation to increase collaboration and interaction across nutrition incentive and produce prescription stakeholders. By leveraging integrated platforms and automated processes, the website and secure portal has not only improved efficiency for reporting, evaluation, and technical assistance and innovation but also brought GusNIP grantees together through discussion groups and webinars while grantees and their participating firms now have streamlined access to data collection, reporting, and dashboards for enhanced visualization of their own projects.”
Process
RBA first engaged in an envisioning phase to better understand the current state of systems and processes at GSCN. This helped to shed light on potential integration points and to establish a vision for the solution.
A big part of RBA’s initial envision phase was to understand how the process of implementing a grant works in their system – who would need access, and what type of access was required. GSCN utilizes a range of complicated and nuanced data collection methods (i.e., using a manual spreadsheet to record and track their data,) and RBA needed to determine how to represent it within the website.
Onboarding & Analysis
User Interviews
Persona Workshop
Journey Mapping
User Flows
Sitemap
Design Concepts
Clickable Prototype
Wireframes
Usability Testing
Style Guide
Component Library
Solution
RBA first engaged in an envisioning phase to better understand the current state of systems and processes at GSCN. This helped to shed light on potential integration points and to establish a vision for the solution.
A big part of RBA’s initial envision phase was to understand how the process of implementing a grant works in their system – who would need access, and what type of access was required. GSCN utilizes a range of complicated and nuanced data collection methods (i.e., using a manual spreadsheet to record and track their data,) and RBA needed to determine how to represent it within the website.
Interactive Data Driven Map
Responsive Mobile Design
Umbraco Platform
Services
RBA first engaged in an envisioning phase to better understand the current state of systems and processes at GSCN. This helped to shed light on potential integration points and to establish a vision for the solution.
A big part of RBA’s initial envision phase was to understand how the process of implementing a grant works in their system – who would need access, and what type of access was required. GSCN utilizes a range of complicated and nuanced data collection methods (i.e., using a manual spreadsheet to record and track their data,) and RBA needed to determine how to represent it within the website.
OCM
Ensuring adoption with focus
Impact
With any big technology change, there is also an impact on how an organization works – and the Nutrition Incentive Hub network, transitioning from various platforms, spreadsheets, and systems, was no exception.
200k+
Page requests per week
135+
Grantees engaged in program
200+
Grants spanning the U.S.
With any big technology change, there is also an impact on how an organization works – and the Nutrition Incentive Hub network, transitioning from various platforms, spreadsheets, and systems, was no exception.
“One of the elements we wanted to bring to the solution was to help the client embrace the changes. We incorporated organizational change management (OCM) to bridge the gap between developing the solution and communicating it to the network.”
Rachelle Epley, Director, Digital Experience and Commerce at RBA
In addition to including elements of organizational change management to the solution, getting early feedback from key players helped RBA create a positive experience. As part of the continuous improvement efforts for the solution, RBA implemented Hotjar Incoming Feedback to receive real-time feedback from users, address issues, and fine-tune the experience.
Moving from manually tabulated spreadsheets to validated, consistent data capture meant increased credibility for the organization. Before the change, the grantees and the firms could not be sure current or accurate the information was. Today, they have a single source of truth for the real-time data which live on the website, and leveraging the Power BI solution has decreased the time spent data checking by the data analytics team by at least 50%. Processing data analysis requests was also reduced from 45-55 hours to just over 10 hours. However, the biggest impact the portal has made to the Data Analytics team is regarding scale. The time required for data analysis was a linear progression in the original system, based on the number of grantees who were reporting data. Using the portal, the amount of time required for data analysis is independent of the number of grantees. This means that GSCN has been able to nearly double the number of grantees from whom they collect data, without having to add additional analysts.
Internal users have embraced the new interactive, consolidated website and have leveraged key features such as metrics import/export, Power BI solution, discussion groups, and events scheduling. When RBA trained them in the new CMS, there was hardly any learning curve for content editors who immediately grasped the easy-to-use Umbraco back office.
415%
Purchase increase over prior year
5k+
Managed Firms
450k+
Annual metrics captured
Similar Engagements
RBA first engaged in an envisioning phase to better understand the current state of systems and processes at GSCN. This helped to shed light on potential integration points and to establish a vision for the solution.
A big part of RBA’s initial envision phase was to understand how the process of implementing a grant works in their system – who would need access, and what type of access was required. GSCN utilizes a range of complicated and nuanced data collection methods (i.e., using a manual spreadsheet to record and track their data,) and RBA needed to determine how to represent it within the website.
Do you have a similar project?
Do you have a similar project or face challenges with disconnected systems, manual processes, or inefficient data management? RBA specializes in helping organizations like yours streamline operations, improve reporting, and drive adoption of new technology. Let’s explore how we can help you turn complexity into clarity and empower your team for greater impact.