by RBA | Jul 27, 2016 | Analytics, Digital Experience, Digital Strategy |
Review Part 1: Overview Review Part 2: Configuring Google Tag Manager Why Power BI? Power BI is an application from Microsoft that allows you to easily create data visualizations from almost any data source. It’s similar in many ways to Tableau. Some of the...
by RBA | Jul 27, 2016 | Analytics, Digital Experience, Digital Strategy |
Review Part One: Overview Configuring Google Analytics I assume you have a Google Analytics account and property already set up. If you don’t, no problem. You can do that now at Google Analytics – I need to grab a cup of coffee anyway. The only thing...
by RBA | Jul 26, 2016 | Analytics, Digital Experience, Digital Strategy |
I recently spoke at the Digital Summit* in Minneapolis, and I talked about using Google Analytics, Google Tag Manager, and Microsoft Power BI to create a nifty, real-time content performance dashboard. Since I only had 30 minutes, I couldn’t cover every little...
by RBA | Jun 8, 2016 | Analytics, Digital Strategy, Marketing |
Note: A detailed tutorial has been published here. Check it out! Measuring and analyzing digital marketing efforts is one of the most important focuses for us at RBA. With this good information, we can continually refine our marketing efforts to a) sell more products...
by RBA | Apr 27, 2016 | CRM, Data Management & BI, Digital Strategy, Marketing |
If one thing remains true in business, it’s that customers grow and change and your strategy to deliver experiences to them must also evolve. So, to meet tomorrow’s consumer needs, how do you provide the personalized experiences they will be seeking? The answer lies...
by RBA | Mar 24, 2016 | Application Development, Cloud, Digital Strategy, Digital Workplace, Infrastructure, Mobile, Portals & Collaboration |
I am often amused, and slightly irritated, when I see a news headline, social media comment, or blog post on the success of Healthcare Reform and the Affordable Care Act (ACA) measured as an increased percentage of insured Americans. Another common measurement,...
