#SitecoreSymposium 2025: What RBA Is Looking Forward To

It’s that time of year again, and the excitement around Sitecore Symposium is already building. Every year, this event brings together digital experience leaders, developers, and marketers to explore what’s next for the platform and how organizations can create more connected, intelligent, and personalized digital experiences.

At RBA, our team sees Symposium as more than a conference. It’s an opportunity to deepen our expertise, learn from the best in the community, and bring back insights that directly impact how we deliver solutions for our clients.

Here’s what we’re most looking forward to this year:

The Keynotes

The opening sessions always set the stage for what’s to come.

“Next is Now” with Eric Stine, Sitecore’s CEO, will be an important conversation on the state of the market and where the Sitecore ecosystem is heading.

Michelle Boockoff-Bajdek, Sitecore’s CMO, will share her vision for how marketers and technologists can leverage Sitecore’s evolving capabilities to stay ahead.

AI and the Future of Digital Experience

AI continues to shape the future of customer experience. This year’s lineup is filled with sessions exploring how Sitecore is embedding AI into its platform and how businesses can apply it in practical, impactful ways. Some of the sessions we’re eager to attend include:

• Sitecore’s AI roadmap: How agentic frameworks will transform digital experience – Mo Cherif
• Unleashing AI innovation: The latest features in Sitecore Stream for Platform DXP – Marcus Heath and Ivan Brygar
• How Sitecore’s AI features can supercharge the five stages of the content lifecycle – Robert McGovern
• Zero-click killed the SEO star: Optimizing content for an AI-first audience with GEO – Brandon Bruno

Building Community and Connection

Sitecore Symposium is as much about people as it is about technology. It’s where partnerships strengthen, collaboration happens, and new ideas are born. We look forward to connecting with peers, clients, and Sitecore experts who share our passion for digital transformation.

Expanding Value for Clients

At RBA, we attend sessions not only to deepen our technical expertise but also to discover new ways to help our clients maximize their Sitecore investments. A few standout sessions that align with this focus include:

• Designing inclusive experiences for everyone: Build a better journey map on Sitecore – Kelsey Lindell and Megan Mueller Jensen
• Creating the copilots your marketing will actually thank you for – Vasiliy Fomichev and Martin Miles

Developer Innovation and Growth

Our engineering team is always exploring new ways to build faster, smarter, and more scalable solutions. These sessions highlight where Sitecore development is headed next:

• Ready, set, launch: Running ASP.NET Core XM Cloud sites in production – Rob Earlam
• Cutting Sitecore development time by up to 80% with AI – Rajitha Khandavalli and Kevin Suarez
• Rethinking data modeling in the new content platform – Andrew Liu and Liz Nelson
• Migrating an XM/XP module to XM Cloud Marketplace – Erica Stockwell-Alpert
• You’ve been asking, and we’ve been listening: .NET is coming to platform XM/XP – Vignesh Vishwanath and Maxim Sidorenko

Staying Active in the Sitecore Community

One of our favorite Symposium traditions is the Sitecore Run, a fun way to kick off the day while connecting with other attendees who share the same energy and enthusiasm for the platform.

The 2025 Symposium promises to be another milestone in Sitecore’s evolution, and RBA is excited to be there for the event. If you’re attending, let’s connect and discuss how organizations can harness Sitecore, AI, and data-driven strategy to create meaningful digital experiences.

Enjoy some photos below from past #SitecoreSymposium events!