Google Analytics Archives - RBA

The Triad of Digital Strategy: Data Privacy, Technical SEO, and Measurement Strategy

by Faith Jenkins | Apr 22, 2024 | Insights | 1 comment

In digital strategy, three core areas of focus—Data Privacy, Technical SEO, and Measurement Strategy/Tagging—emerge as indispensable digital initiatives for organizations striving for excellence in 2024. These components enhance a company’s online presence and...

Google Announces Retirement of Universal Analytics: Impacts & FAQs

by Tyler Schroeder | Mar 23, 2022 | News & Announcements | 0 comments

Time to read: About 8 minutesIntended for: Marketers, Data Analysts, and Google Analytics Power UsersKey takeaway: Implement GA4 tracking by June 30, 2022 and migrate to GA4-based reporting by June 30, 2023 to ensure continuous YoY data. Summary Changes...

Google Analytics: What to do about all that Direct traffic

by RBA | Aug 25, 2020 | Insights | 0 comments

Time to read: About 5-7 minutesIntended for: Digital marketers and analysts. Anyone responsible for analyzing Google Analytics data, whether it’s for your own organization, or on behalf of clients.Key takeaway: In Google Analytics, did you know direct traffic...

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