The Top Four Must-do’s for Measuring the Success of Your Digital Projects

“Tell me about a successful project you’ve run.” “Tell me about a project you’ve been a part of that was not successful. What happened?” These are two very subjective questions that a Digital Project Manager may hear as part of a job interview or that a sales team may...

5 Benefits of Engagement Analytics

Not getting the customer insights you need by tracking aggregate visitor data with your web analytics platform? Seeing the data in CRM, but not able to tailor content on the fly? Engagement analytics tracks behavior at the visit level, providing the insight needed to...