Analytics Archives - RBA

Are You Losing Conversions Because of Poor Single Page Application Tracking?

by Anastasiia Snegireva | Sep 26, 2025 | Featured, Insights | 0 comments

Modern websites are no longer built as static, multi-page experiences. Increasingly, they’re designed as Single Page Applications (SPAs). They are fast, seamless platforms where users move through steps or screens without the URL reloading. Great for user experience....

The Triad of Digital Strategy: Data Privacy, Technical SEO, and Measurement Strategy

by Faith Jenkins | Apr 22, 2024 | Insights | 1 comment

In digital strategy, three core areas of focus—Data Privacy, Technical SEO, and Measurement Strategy/Tagging—emerge as indispensable digital initiatives for organizations striving for excellence in 2024. These components enhance a company’s online presence and...

Google Announces Retirement of Universal Analytics: Impacts & FAQs

by Tyler Schroeder | Mar 23, 2022 | News & Announcements | 0 comments

Time to read: About 8 minutesIntended for: Marketers, Data Analysts, and Google Analytics Power UsersKey takeaway: Implement GA4 tracking by June 30, 2022 and migrate to GA4-based reporting by June 30, 2023 to ensure continuous YoY data. Summary Changes...

Google Analytics: What to do about all that Direct traffic

by RBA | Aug 25, 2020 | Insights | 0 comments

Time to read: About 5-7 minutesIntended for: Digital marketers and analysts. Anyone responsible for analyzing Google Analytics data, whether it’s for your own organization, or on behalf of clients.Key takeaway: In Google Analytics, did you know direct traffic...

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