by Tyler Schroeder | Mar 23, 2022 | Analytics, Data, Data Management & BI, Digital Experience, Digital Strategy, Google Analytics, Marketing |
Time to read: About 8 minutesIntended for: Marketers, Data Analysts, and Google Analytics Power UsersKey takeaway: Implement GA4 tracking by June 30, 2022 and migrate to GA4-based reporting by June 30, 2023 to ensure continuous YoY data. Summary Changes...
by RBA Data Team | Sep 27, 2019 | Analytics, Data Management & BI, Digital Workplace |
During our discussions with many customers about deploying self-service BI tools such as Power BI, one of the common dilemmas is: when do I deploy the tool to users? I don’t want to deploy the tool until my data has been validated. While this is a very real concern...
by RBA | Aug 30, 2017 | Analytics, CRM, Data Management & BI, Digital Strategy, Portals & Collaboration, Sitecore |
Let me start by saying I have high expectations around what “good” looks like when I’m buying something. When I buy a product or subscribe to a service, I expect a good customer experience. When I am considering a purchase, I want answers to my questions. When I want...
by RBA | Sep 22, 2016 | Application Development, Azure, Cloud, Data Management & BI, Digital Enterprise, Infrastructure |
It’s no longer good enough for a company to simply have a website. In fact, by 2017, the internet will play a role in 60% of all U.S. retail sales, either as direct e-commerce transactions or as part of a shopper’s research, according to a report by Forrester...
by RBA | May 5, 2016 | Application Development, Cloud, CRM, Data Management & BI |
The Internet is an exponential environment. With more technology choices, development strategies, and varied products available than ever before, businesses continue to seek out ways to differentiate themselves. It’s been estimated that 90% of the world’s data has...
by RBA | Apr 27, 2016 | CRM, Data Management & BI, Digital Strategy, Marketing |
If one thing remains true in business, it’s that customers grow and change and your strategy to deliver experiences to them must also evolve. So, to meet tomorrow’s consumer needs, how do you provide the personalized experiences they will be seeking? The answer lies...