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The Seven Deadly Sins of Digital Transformation

by RBA | Dec 7, 2015 | Design, Digital Experience, Digital Strategy, Marketing, User Experience | 0 comments

This post covers the topic of digital transformation and how to identify and avoid the “sins,” or mistakes that have plagued different organizations that have either attempted digital initiatives or ignored the need to change in the era of digital business. Digital...

Five Must Do’s For Creating an Effective Information Architecture

by RBA | Aug 20, 2015 | Digital Workplace, Portals & Collaboration, Sitecore, User Experience | 0 comments

This is the last article in the series focusing on Information Architecture. The first article briefly described what Information Architecture (IA) is and the second article in the series touched on why IA is important. Today, I want to provide you with a high level...

Information Architecture – Why Should I Care?

by RBA | Aug 13, 2015 | Digital Workplace, Portals & Collaboration, User Experience | 0 comments

In the world of collaboration portals, intranets and digital workplaces, the phrase Information Architecture (IA) can sometimes get used haphazardly and the true definition and more importantly…the real value in IA gets lost in obscurity. People have heard the term...

UX 101: Understanding User Experience and User-Centered Design

by RBA | Jul 23, 2015 | Application Development, Digital Experience, Digital Strategy, User Experience | 0 comments

Setting the Stage Our clients have a wide range of digital aspirations from increasing productivity and customer loyalty to decreasing training costs or development time. Our Digital Experience Design capabilities can help them get there but, too often, we see a...

The Top Five Questions You Must Ask Before Starting Any CRM Project

by RBA | May 14, 2015 | CRM, User Experience | 0 comments

You have decided to implement a new CRM solution. You know there are some major potential benefits and some possible pitfalls. Your most important ally in achieving those benefits and avoiding those pitfalls is great user adoption of the platform. You own that. Now is...

“Don’t spend a lot of time on this – just make it easy to use”

by RBA | Nov 3, 2014 | Design, Digital Strategy, User Experience | 0 comments

‘User Experience’ is probably one of the most overused terms in web design. And rightfully so – businesses are learning that in order to “win” at digital you need you provide your users with a good experience.  But what exactly does that mean? I know what’s...
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Headquarters

294 Grove Lane E, Suite 100
Wayzata, MN 55391

Phone: 952.404.2676

Duluth, MN

314 W. Superior St.
Suite 1015
Duluth, MN 55802

Careers

We are always looking for top notch talent.

Browse open positions

Social

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© Copyright 2025 RBA